Conceptualized and designed mobile device acquisition advertising and marketing campaigns on new launch and rebranding titles. Collaborated with global partners and Consumer Insights team to test/refine concepts, develop and optimize creative workflow. Managed, mentored and inspired Junior Designers.
Senior Designer, Branding, Taget Marketing, Mobile Gaming
Teaming up with the Performance Based Media Department, I designed and fine-tuned deliverables for Heroes of Dragon Age based off of data from each previous submission. This was done on a bi-weekly cadence, surpassing target projections and bringing a greater understanding to the process of social media acquisition-advertisement to EA.
Electronic Arts invited me to join their Creative Labs department to design social media acquisition-advertisement for FIFA 15. Teaming up with Consumer Insights and global partners, a testing framework and focus testing was created prior to launch.
As Senior Designer at EA Creative Labs, my main role was to design social media acquisition advertisement for a variety of titles, including Madden Mobile. Teaming up with Consumer Insights and global partners, a testing framework was created prior to launch. New ads were designed on a regular basis, depending on updates or relevant events, such as the Super Bowl.
SimCity BuildIt was a new mobile experience based off of the SimCity franchise for Electronic Arts. After design exploration and testing prior to soft launch, we at Creative Labs along with our partners determined the theme of our ads was to convey the concept “Your City Never Sleeps”.
I was the lead designer of Electronic Arts Creative Labs with the responsibility of designing social media acquisition-advertisement for Peggle Blast. Ads were created showing the "Aim For Greatness" theme, associated with this game. Teaming up with Consumer Insights and global partners, a testing framework and focus testing was created prior to launch.
Electronic Arts invited me to join their Creative Labs department to design social media acquisition-advertisement for UFC "Soft Launch". Ads were created to show the gaming experience and "real fighters" for a new mobile experience based off of the console game. Teaming up with global partners, the performance of these ad results would determine the worldwide launch marketing strategy.
